Top 10 Products To Sell on Shopify in 2024

Thinking about starting an online business? Check out these best products for sales growth in 2024. 

Happy customers getting hottest products from online shopping

In today’s booming online shopping world, picking the best things to sell on Shopify can make a big difference in your success. Shopify offers so many possibilities, and we’re here to help you find the most promising products to sell in 2024. We’ll give you all the info you need to make smart choices and earn more money.
Plus, we’ll share some handy tips to help you keep up with the latest trends and maybe even get ahead of them.
Ready to get started? Let’s go!

Strategies for Identifying the Best Products to Sell on Shopify

Criteria for choosing the best products to sell on Shopify

How do you decide what to sell on your Shopify online store? Below are the five most effective criteria for you to consider all factors that significantly impact your product’s sales.

  • High-demand
  • Profitability
  • Limited rivalry
  • Brand alignment
  • Ease of marketing


Choosing the right products often means picking ones that people really want or need. These are the things that customers are actively looking for, which can bring more people to your store and boost your sales. You can use tools like social media or research reports to see if a product is popular with your target audience, whether they’re local or global.


A “best” product should have a good profit margin. That means the cost of goods sold, plus other costs associated with logistics, should be less than the selling price to ensure a profit margin. Look for products with higher margins or those demanding low cost but still of standard quality. This helps you make money in the long run.

Limited rivalry

Even if a product is really popular, it might be hard to make money from it if there are lots of other sellers. It’s tough to find a market with no competition, but products in smaller markets might be easier to sell because you have a chance to stand out. Check out how other sellers are talking about their products and think about what makes yours different or better.

Brand alignment

Products that match your interests, skills, and brand tend to do better. When you’re passionate about what you’re selling, it’s easier to tell others about it and get them interested. And when you know a lot about your product, you can explain why it’s great to your customers and show them why they need it. People like buying from retailers that are honest and have a clear mission.

Ease of marketing

Some products are just easier to sell because they look good, people like sharing them on social media, or they have storytelling (like clothes and shoes). Products that are easy to talk about often get more attention and sales.

When you’re thinking about adding a product to your Shopify store, think about these things. Try to pick products that fit well with what you’ve learned, so you can do your best when you’re marketing them and have a better chance of success online.

How to find the best products to sell on Shopify

While it’s great to know the top products to sell, having tools that help you check what’s hot right now by yourself is even better.

Use Best Sellers tabs on e-commerce platforms

Big e-commerce platforms like Amazon, eBay, Etsy, or Alibaba give a clear picture of what people are buying. You can see the most popular items in real-time, thanks to their Best Sellers list.

Amazon Best Sellers tab

1. On Amazon, you can check out the Best Sellers page to see what’s selling well in different categories.
2. eBay has a Trending Deals section where you can find products getting a lot of attention.
3. Etsy also has a trending items section for discovering editors’ picks and popular handmade items.

Use product research and search tools

Using product research tools like Exploding Topics or Jungle Scout can help you dive deeper into product trends. These tools look at things like sales, views, and ratings to help you spot what’s trending.
Search tools such as Google Keyword Planner and Google Trends are also handy. They show you what people are searching for online and how popular those searches are. This can help you see which products are gaining traction locally or globally.

Google Trends showing searches for shoes

Google Trends shows trending searches related to product categories, such as shoes

Google Trends is a free tool that shows what people are searching for worldwide. Here’s how to use it:
1. Go to Google Trends.
2. Type in a keyword related to a product or industry.
3. Look at the “Interest over time” graph to see if the search term is becoming more popular, staying the same, or going down.
4. Use the “Compare” feature to see how different keywords compare in popularity.
5. Check the “Related queries” section for more ideas on products.

Don’t forget to keep an eye on social media trends and the news. Platforms like Pinterest and Instagram often share trending topics, which can give you ideas for products.
Checking trending news can also be helpful. For example, the demand for yoga mats is expected to grow because more people are concerned about their health.

If you’re short on time, don’t worry! We’ve got some ready-made ideas for top-selling products on Shopify that you can explore right away.

1. Perfume

perfumes of different types

Perfume remains a favorite among shoppers and is still a hit in the beauty world. People are now gravitating towards premium, natural scents over mass-produced ones, making perfumes a top choice for selling online. You can see how popular perfume is by looking at the 2.2 million searches it gets on Google each month!

2. Yoga mat

a colorful yoga mat

Yoga mats are flying off the shelves, thanks to the growing interest in staying healthy. They’re perfect for yoga, pilates, and other wellness activities. The market for yoga mats is expected to be worth a whopping $13.49 billion by 2025!

3. Pet accessories

pet accessories

Pet products are booming, with pet owners eager to spoil their furry friends. By offering customized items like collars and bowls, you can tap into this $359 billion by 2027. With almost 70% of U.S. households owning a pet and 246,000 monthly searches for “dog collars”, it’s clear there’s a big demand for these products.

4. Skincare/Cosmetics

beauty products

Skincare and beauty products are always popular, especially those made with natural ingredients. From creams to shampoos, people are willing to spend big bucks to look their best. The industry is growing at CAGR of 7.7% annually, so there’s plenty of room for your business to thrive.

5. Tote bags

a tote bag

Tote bags are not only eco-friendly but also super trendy. With over 2.2 million searches each month and a CAGR of 6.95%, personalized tote bags are a hit with shoppers looking for sustainable options.

6. Candles

a fragrant candle

Candles are a staple in any home, offering a cozy atmosphere and delightful scents. They’re perfect for special occasions like Valentine’s Day or Christmas, making them a must-have item for any Shopify store. Their market revenue is forecasted to reach $14.50 billion by 2030, growing at a CAGR of 8.21% during the forecast period 2024 to 2030.

7. Wall art

wall arts hung on the wall

The global wall art market was worth an estimated $48.50 billion in 2021 and is projected to grow to $72.61 billion by 2028, according to Forbes. Wall art is a booming market, with people eager to spruce up their homes. From canvas prints to acrylic posters, there’s something for everyone’s taste. And with more people shopping online, it’s easier than ever for artists to sell their designs.

8. Sportswear for men and women

gymshark models

Fitness apparel is always in demand, with people looking for stylish yet comfortable workout gear. Leggings, sports bras, and sneakers are all hot items, so make sure to stock up on these essentials.

9. Shoes and sneakers

runners featuring shoes

Statista showed that the global revenue in the footwear market was forecast to continuously increase between 2024 and 2028 by $59.7 billion in total. The market value is estimated to reach $472.59 billion and therefore a new peak in 2028. Shoes and sneakers are a daily necessity for many people, making them a top-selling item on Shopify. Whether it’s athletic sneakers or elegant heels, there’s a market for every type of footwear.

10. Kids’ Clothing

model kids

The global kids apparel market size was valued at $187.29 billion in 2022 & is projected to grow from $198.80 billion in 2023 to $318.34 billion by 2030. Kids’ apparel is a booming industry, with parents always on the lookout for cute and comfortable clothes for their little ones. Baby shirts, in particular, are trending thanks to their practicality and style. Plus, with social media, adorable baby outfits are more popular than ever!

Closing Thoughts

This list of popular products for 2024 can really boost your online business! But there are tons of other cool niches to check out too. Just remember, being a successful store owner isn’t just about selling what’s popular. You gotta know your customers, match your brand, and make shopping easy-peasy.
Trends can change fast, so stay on top of things and be ready to switch up your game plan. And don’t forget to save this article for updates on what’s hot!
Now, let’s get your store shining with Tapita!


1. Is Shopify still making money in 2024?

Yes, it sure is! Shopify is still a great platform to boost your startup. It remains a profitable platform because it provides businesses with the tools they need to sell products online easily.

2. What’s the best stuff to sell on Shopify?

Well, that depends on what folks are into and what you’re all about. Check out trends, do some market research, and think about unique items that match what your audience likes.

3. How do I keep up with trending products?

Keep an eye on tools like Google Trends and the bestseller lists on Amazon. You can also follow the latest trends in consumer news, sign up for newsletters, and stay active on social media.

4. What can’t I sell on Shopify?

The Shopify Acceptable Use Policy has rules to keep everyone safe, like banning items that promote bad stuff like bullying, illegal activities, or hate speech. For example, you can’t sell items like weapons, knives, and products related to explosives.
This helps make sure that Shopify stays a safe place for everyone to shop and sell. Shopify also has measures to safeguard against things like sharing private info or getting spam.

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