best product review apps

10 Best Product Review Apps for Shopify in 2024

Good reviews of an eCommerce store are as important as great recommendation letters for students. According to Trustpilot, 89% of buyers read reviews before buying a product. What’s more, customer reviews are not just trust signals for your shoppers, they can also help enhance SEO rankings and optimize your Shopify store. From gaining customers’ trust to dramatically upselling, a good product review app will have a huge impact on your business. This article will go over the best product review apps for Shopify in depth so you can make an informed decision. 

We believe that there is no such thing as the perfect app, but only the most suitable one. For that reason, we compare the pros and cons thoroughly. No matter what your business size is, you can easily find the best product review app for your Shopify store. 

What makes the best product review app for Shopify

After examining dozens of product review apps on the Shopify app store, we came to the following conclusion: A good product review app for Shopify must meet these criteria:

  1. Easy to use and migrate: Since the majority of Shopify store owners are not tech-savvy, a smooth, friendly drop & drag interface is a must.
  2. Featuring photo & video reviews: Photo & video in reviews undoubtedly makes it more reliable and captivating. 
  3. Easy to integrate with other apps: Especially with common Shopify apps that you might have already had such as Klaviyo or Omnisend
  4. Beautiful aesthetics: the review section must be pleasant to the eyes of the customers so as to engage them to read and write more reviews.
  5. Great value for price: It must have effective and unique features that are worth your hard-earned money.
  6. Amazing customer supports: Store owners may struggle with new apps installation, troubleshooting and customization. They need an eager and responsive support team.
  7. Featuring rewards and loyalty incentives: Three out of four customers will prefer a store with loyalty programs. Rewards incentives have proven to be significantly effective in upselling and keeping loyal customers. Apps failing to bring this feature are one step behind the commercial game. 

Now, let’s dive into the best product review apps for Shopify in 2023.

Comparing 10 best product review apps for Shopify

1. Ali Reviews – ⭐ 4.9 (11,000+)

Ali Reviews

Ali Reviews is a notable name on the list of the best Shopify product review apps. It’s a powerful app that helps store owners build a reputation and increase conversions by boosting the visibility of customer reviews. Many useful features, easy-to-use interfaces, and four different paid plans are available to meet the demands of different types of businesses.

Pros & cons

Pros – highlighted features: 
  • Collect reviews by sending customizable and automated review requests via email and SMS
  • Feature reviews on Home, Cart, or any page with diverse widget styles to boost product discovery and encourage buyers
  • Reward customers with discounts for photo reviews, increase retention and repeat purchases 
  • Schedule email review reminders to ensure customers get your sincere request
  • Display personalized reviews based on customer info and on-site behavior
  • Highly customizable 
  • Bulk edit country, move & copy reviews
  • Effortlessly migrate reviews from other reviews apps
  • Show product reviews and ratings on Google Shopping ads
  • Work perfectly on any store theme, mobile-friendly & fully responsive
  • Cheaper plans come with fewer features
  • There is no video review
  • Can’t share reviews on social pages – Not yet, it’s in their upcoming plan

Pricing plans:

7-day free trial

  • Free
  • Starter: $9.90/month + Free $0.3 SMS credits
  • Essential: $19.90/month + Free $5 SMS credits
  • Premium: $49.90/month + Free $15 SMS credits

Ali Reviews is good for: 

Medium and new stores want an app that helps display reviews professionally from the get-go. Give Ali Reviews a chance to wow you and take you to new heights.

2. Growave – ⭐ 4.7 (2,000+)

Growave is not just a product review app; it also provides users with a reward program, a wishlist, and gift cards in just one installation. Due to its all-in-one integration, Growave saves the hassle of having to buy and install multiple products and the heavy site loading that often comes with having lots of apps. What’s more? It’s also very affordable. 

Growave product review app
Many store-owners like Growave for its powerful reward programs (photo/

Pros & Cons

Pros & highlighted features:
  • Light-weight and many useful features fully integrated
  • Multiple review widget, easy review customizations & verification badge for verified users
  • Google snippet and Google Shopping.
  • Q&A: let your team or your loyal customers answer questions under product pages
  • Shoppable Instagram gallery: Instagram tag product, easy to curate, customize and embed everywhere
  • Let customers log in to your site via social Facebook, Google, Line, Twitter, Yahoo, Tumblr, Instagram or Amazon account. From there, gather real customer data for further insight research
  • A well-praised loyalty app, referral, VIP program which is customizable with many powerful features.
  • Shopify POS integration
  • The number of orders is limited. (Only 100 orders/month for starter plan, 500 orders/ month for medium plan)
  • The integration is not as great as other apps. Integration with apps like Klaviyo and Omnisend is only available in the biggest plans.
  • Functions in cheaper plans are quite limited
  • It might take time to migrate your data from previous apps. 


  • Free
  • Medium: 49$/month
  • Growth: 149$/month
  • Premium: 349$/month

This app is good for:

Small-to mid-sized business, or B2B business, with the number of monthly orders not exceeding 1,000 who wishes to boost sales through strong social media integration and loyalty programs. 

3. Loox – ⭐ 4.9 (11,000+)

Loox is another senior product review app that has received positive feedback. It offers a minimalist’s approach to app reviews with its well-performing basic features, great aesthetics, and money-worthy plan. 


Pros & cons

Pros & highlighted features:
  • Advanced customization from fonts to emails, text and colour that fits your brand
  • Various beautiful Loox widgets enabling reviews to show up on many different eCommerce pages.
  • Powerful integration
  • Have rewards incentive and referral program
  • Automatically collect reviews from customers via email, fb, SMS, Aliexport, 
  • Enable rich snippets and Google Shopping
  • Unlimited reviews from the premium plan
  • Competent reviews function from happy customer widget (show overall reviews on top of the product page) to public replies to reviews. 
  • Integration with Google Analytics for further Marketing and Sales research
  • Moderate review by choosing which one can appear on your site
  • Basic reward program only. The referral program only comes in the most expensive plan. Also, you can only use a loyalty program by integrating with another app. This feature is accessible in more pricey plans only. 
  • Lacks many interesting features such as Shoppable Instagram or powerful AI analysis tools.
  • Video review comes in more expensive plans only.


  • Beginner: $9.99/month
  • Growth: $34.99/month
  • Unlimited: $299.99/month

This app is good for:

Loox is for businesses of all sizes that need a simple yet effective solution for customer reviews. Loox is also ideal if you have a large number of products and your company receives a large number of reviews each month. 

4. – ⭐ 4.7 (5,900+) is one of the most sought-after product review apps in the Shopify market. The extension is powerful, with not just essential features but also unique ones that can boost sales numbers dramatically. For example, you could look at reviews or the feature that lets the same review appear on multiple websites at the same time.

Pros & cons
The Checkout review is great for gaining customer’s insights. (Photo/
  • Collect reviews from multiple sources: email, SMS, Facebook Messenger, Aliexport.
  • Various displaying widgets allowing reviews to sit on most store’ important pages.
  • Easily moderate reviews on a large scale by preventing sensitive words made on a list in advance. 
  • Enable SEO-friendly structured data (rich snippets) .
  • Allow reviews to appear on Google Shopping.
  • Easy to integrate with lots of apps.
  • Shoppable Gallery that greatly generates UGC from Instagram, add tags in Insta photo linking back to websites and easily to moderate.
  • NPS (net promoter score) that measure customers’ satisfaction rate.
  • Great analytic tool powered by AI.
  • Allowing Q&A on the product page.
  • Amazing customer support. Even the free plan features 24/7 support.
  • The number of orders is limited depending on each plan. The most popular plan limit the numbers of order to 500/ month
  • The free plan does not have photo reviews, while the basic plan can only be integrated with Stamped apps. Generally, the free and basic plans lack lots of essential features. 
  • The reward and loyalty program is separated. Thus, you have to purchase a different app or full suit apps.
  • The Shoppable Instagram feature is only available in the Professional plan.


  • Lite: Free
  • Basic: $23/month
  • Premium: $59/month
  • Business: $149/month is good for

The premium plan is great for mid-sized businesses with less than 500 orders per month that need a powerful, full-featured app with great technical support. 

5. Yotpo – ⭐ 4.9 (5,700+)

Being one of the oldest product review apps for Shopify, Yotpo is a well-known name for Shopify experts. The app is more on the pricey side. However, it is absolutely amazing with ultimate features, strong integrations, a huge app basket, AI-powered analysis, and tailor-made plans.

Yotpo integration
Yotpo company is in partnership with many big names such as Walmart, Facebook, which paves the way for amazing integrated features. (photo/

Pros & Cons

Pros – highlighted features: 
  • Strong reviews tool: Request review through emails, SMS, import from existing data; enable site review, multi-product review, AI-suggestion for writing great reviews.
  • Great review moderation with help desk, profanity filter and more
  • Multiple widgets with averaged star review badge, Q&A, showcasing high-converting snippets in top product reviews
  • SEO-friendly with rich snippets and Google Shopping
  • Strong social integration: embed review on the Facebook page
  • Great reports and analytics tool
  • Syndicate reviews to
  • Collect reviews and manage UGC across stores in one workplace
  • Fully customizable for premium and enterprise plan
  • Great support for even free plan
  • Lots of integration available
  • The free plan is insignificant with limited features. 


  • Free
  • Growth 50: $15/month
  • Growth 100: $24/month
  • Growth 250: $49/month

Yotpo is good for: 

Big enterprises or mature businesses that need a full-featured, powerful reviewing tool with full support and customization.

6. -⭐ 4.9 (4,700+)

Compared to Yotpo, Fera is more on the affordable side. The app does not provide many integrations or unique features, but rather only basic functions. However, the company’s “simplicity is the best” vision seems to thrive perfectly, as Fera receives an absolute 5-star average rating from nearly four thousand users.
Fera is simple, easy to use and affordable (Photo/

Pros & Cons

Pros – highlighted features:
  • Unlimited review even for free plan.
  • Great free & startup plan featuring unlimited review, photos & video review, moderate negative reviews, multiple widgets, reward incentive and more.
  • Shopper’s verified badge
  • 3 Incentive rewards option
  • Google Snippets
  • Amazing live support available even for starter plan
  • The number of requests automatically sent is greatly restricted in cheaper plans. (10 to 100 requests per month). Thus, store owners have to request manually or import reviews from other sources.
  • Lacks lots of great features comparing to other apps such as Analytics, SEO features, etc


  • Free
  • Startup: $9/month
  • Small: $29/month
  • Medium: $99/month

Fera is good for:

Individual newbies and small businesses with a tight budget who seek a cost-effective solution that does its job well.

7. Vitals – ⭐ 5.0 (4,300+)

Not just a review app, Vitals is 40 different apps in one purchase. It’s fast, easy-to-use, lightweight, and cost-effective. With an average rating of 5 stars from nearly three thousand people, Vitals is the most interesting product review we have at the moment. 

Vitals app
Vitals can help save tons of money for installing various apps (photo/

Pros & Cons

Pros + highlighted features:
  • 40 apps integration in just an app with affordable price: from product reviews to wheel of fortunes, to countdown timers, free shipping bar
  • Photo reviews, replies, verified review badges
  • Request reviews from email or import from CSV file or Aliexport
  • Review moderation
  • Light-weight and won’t hurt your website’s speed
  • Great and fast customer services
  • Fully customizable
  • No video reviews
  • No customer loyalty program


  • Basic: $29.99/month

Vitals is good for:

Small-to-medium-sized businesses that need a lightweight, frictionless solution. Also, if you are interested in some of the many other features that Vitals has to offer, it’s worth a shot.

8. – ⭐ 5.0 (12,000+) is the cheapest app on this list. Not only does it offer basic and effective review functions, but it also has a slew of extras like scheduling review requests and Google speed test consultation. These features will surely come in handy once you get down to the actual work. 

However, what impresses us the most is that has a truly awesome free plan with actually usable functions (no kidding). Individuals and on-budget stores should definitely check this app out! review app

It has lots of small and unique features that will be helpful for your work.

Pros & Cons

Pros – highlighted feature:
  • Unlimited reviews
  • Best free plan with lots of worthy functions such as video reviews, unlimited reviews, apps integration
  • Support 34 languages 
  • 24/7 supports for both free & paid plan
  • Great and unique review function such as average review badge, 6 different review medals to showcase reviews’ quality and quantity, Q&A, CSS customization, shop reviews
  • Rich snippets and Google Shopping
  • Full customization
  • Competent review moderation that can curate and edit reviews
  • Decent analytics tool
  • Great integration
  • Limited reward program with only coupon code. Need integration with another loyalty app for advanced features. 


  • Forever Free plan – $0/month
  • Awesome – $15/month is good for

Individuals and small businesses looking for a good basic review app at a low cost. 

9. LAI Product Reviews – ⭐ 4.9 (1,200+)

LAI Shopify product reviews

LAI Product Reviews is a favorable and fast-growing review app on the Shopify App Store. This powerful app helps merchants increase their prestige and boost conversions by displaying authentic social proof as text/photo/video reviews. LAI is easy-to-use, professional and very affordable for a majority of Shopify merchants

Pros & Cons

Pros – highlighted features:
  • LAI review widget is automatically added to your store after installation.
  • Available 18 eye-catching layouts and more custom designs; 12 templates for different color swatches (including dark and light modes).
  • Advanced display settings allow you to customize every element of the reviews widget: sort photo/video reviews first, pin the total reviews on top, edit date & country’s flag, and change the widget’s width without coding.
  • Easily sync reviews between similar products.
  • Build trust with authentic customer proof. After orders are fulfilled, review request emails are automatically sent.
  • Drive traffic from social channels & Google with social sharing & Google rich snippets features.
  • Upsell with coupon emails & reviews pop-ups (Encourage customers to write reviews about their purchased products by rewarding discounts, then stimulate them to re-purchase).
  • No LAI Product Reviews brandmark on any of your pages.
  • Anti-theft protection: LAI blocks other pages from stealing your hard-earned reviews.
  • Smart filter: LAI automatically detects and moderates spam reviews.
  • Light up your Facebook page with a custom tab showing the best reviews.
  • Share reviews as posts on your Facebook page.
  • Lacks a few exciting features such as Shoppable Instagram or AI analysis tools.
  • Video review comes in more expensive plans only.
  • Support is not available 24/7

Pricing plans:

7-day free trial

  • Free
  • Essential: $4.95/month
  • Growth $14.95/month
  • Expert: $24.95/month

LAI Product Reviews is good for:

Medium-sized and new stores who want an app that helps display reviews in stunning widgets.

10. Opinew – ⭐️ 4.9 (1,300+)

opinew product review

Opinew is an AI-driven review app that offers highly customizable options for Shopify merchants. The app is a top review solution for importing reviews in bulk from Amazon, AliExpress, and eBay with a powerful Chrome extension that helps collect reviews in 1-click and display them on the storefronts automatically. This is also the most lightweight review app in the market that enables a lightning-fast shopping experience without hassles.

Pros & Cons

  • Bulk import reviews from Amazon, AliExpress, eBay, Oberlo & Dsers, and more using Chrome extension.
  • 8 highly-customizable on-site review widgets that are fully responsive and fit with any themes.
  • Automated email & SMS request flows with coupons to collect more reviews (and QR codes).
  • Advanced flows via integrations with a suite of tools like Klaviyo, Omnisend, LoyaltyLion, and more.
  • SEO-friendly review-rich snippets and integration with Google Shopping Reviews
  • Reviews syndication from and Bazaarvoice
  • AI Smart Reviews: An assistant to help feature best-converting reviews on top at all times
  • Support multiple languages
  • Customer Success Manager on premium and higher plans
  • Headless Commerce support
  • More advanced features and customizations are available for premium customers only.
  • The number of review imports and email requests is limited on lower plans.

Pricing plans:

  • Free
  • Starter: $19/month
  • Growth: $69/month
  • Advanced: $149/month
Opinew is good for:

Medium-to-large-sized businesses who want an option to syndicate and manage reviews with a large capacity from multiple platforms to Shopify stores. A very cost-effective solution with a dedicated customer success manager and full customization.


Have you found your “app-to-go”, or at least narrowed them down to some options to take a closer look?

We tried to compile the best product review apps for Shopify, ranging from free to paid with varied characteristics and features. Therefore, we hope that you do find the perfect match for your store. We can see reviews coming already!

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